Enersize's new business model means that sales, installation and execution of monitoring and efficiency services will mainly be run by independent distributors, which consist of major players in industrial maintenance and service, so-called ‘industrial maintenance’ or ‘facility management’ companies that already have established relationships with industrial customers. Enersize is responsible for the provision of web-based software products against monthly license fees and is responsible for technical support and access to specialist knowledge. In this way, sales can be scaled up quickly and with little need for capital.
Enersize is restructuring its customer relations and partnerships in China in order to implement the new business model also in China. This can be seen in the letter of intent with the partner Jointeam, published on April 12, as well as the firsthand contract with one of Hankook’s factories, published on June 24.
As part of the roll-out of the new strategy, Enersize has signed a letter of intent with Adenergy, a wholly-owned Chinese subsidiary of Aden Services. The letter of intent relates to the sale of Enersize's total offering of efficiency and monitoring software for industrial compressed air systems in the Chinese market. Through Aden, local resources are provided for installation and leakage search and through Adenergy's IoT platform for energy optimization, synergies are created with Enersize's efficiency enhancement services.
The parties intend to enter into a formal agreement on strategic cooperation for the streamlining of compressed air systems after some selected pilot projects have been implemented. The pilot projects are expected to be implemented in 2019. Adenergy will provide suitable pilot customers to Enersize and Enersize will charge the pilot customers on market terms during the pilot projects.
Adenergy is a wholly-owned subsidiary of Aden Services. Aden Services is a fully integrated facility management company with 26,000 employees, operations in 25 countries and 80 different Chinese cities. Adenergy was launched in 2018 by Aden with the aim of focusing even more clearly on offering comprehensive services within energy efficiency and emission minimization with the help of IoT. Aden's customers are mainly large multinational companies and most of the business is in China. Aden Services and Adenergy are headquartered in Shanghai, China.
Anders Sjögren, CEO of Enersize comments:
"Through this collaboration with Adenergy we open up and are given the opportunity to distribute our software for streamlining services to a large network throughout Asia, but more specifically China. We also get access to human resources that can be used for installations and projects under our own auspices, particularly for smaller companies than those who are typically Aden's main focus. This means that we also have a better opportunity to support pure sales partners in China with highly competent implementation resources.
With this important step we have now begun the roll-out of our new business model in both China and Europe.”
Fulvio Bartolucci, Managing Director of Adenergy comments:
“Enersize’s focus and specialization on compressed air systems makes them a perfect partner for us. It complements our monitoring and automation platform for enhanced energy performance of industrial facilities. We see great potential and a great demand from our multinational customers for this type of service.
It's fun and exciting that we are now starting a joint collaboration with a number of pilot projects.”